Western Alliance Bank

  • Temporary Marketing Officer

    Req No.
    Bridge Bank
    Temporary Full Time
    San Jose
  • Overview

    The Marketing Officer is responsible for assisting the Marketing Director in designing and executing marketing and sales support efforts for the bank. Serves as a resource for local executives and sales teams, business units and departments on tactical marketing initiatives, public relations, event marketing and general sales support. Plays a key role in developing market/footprint specific strategies and campaigns, while also collaborating with marketing partners in other geographies on bank-wide initiatives and campaigns.


    • Assists with designing and executing tactical plans for marketing and communications activities. Serves as a resource for local executives and sales teams with customer experience management, sales support, and public relations activities.
    • Works with the Division Marketing Director and/or the central marketing team to create and update collateral and to develop promotions and/or campaigns to support the selling of bank products and services.
    • Collaborates with the CRM administrator(s) as needed to ensure dashboards and reports are adequate to effectively track marketing and business development initiatives, and are visible and easily accessible to sales managers and division executives.
    • A point of contact for marketing support of business development activities including budgeting, sponsorship ad creation and fulfillment, event coordination and execution, email marketing for assigned sales team and ROI tracking of expenditures.
    • Assists with the development and maintaining a collection of final reporting on event marketing initiatives including budget analysis, sales leads and opportunities, and other relevant event data, and utilizes this information to make recommendations about future event marketing investments. 
    • Assists the director in performing market and competitive research. Gathers data from targeted sources useful in the sales process.
    • Assists the director in maintaining a consistent corporate image for the bank. Assists with the development and placement of marketing collateral for all media outlets (print, radio, TV, online, billboard, etc). Responsible for maintaining division website content refreshed and engaging. Coordinates messaging with the central marketing team for content delivery to local and national media outlets.
    • Assists in managing the division’s marketing budget and invoicing. Partners with local executive management on community sponsorships, donations, and Community Reinvestment Act contributions.
    • Represents the bank in various, civic, and community development events to further enhance the bank’s image and develop additional business. Identifies partners for business and brand development.
    • Provides supervision to and directs the activities of marketing staff (if assigned); may perform supervisory tasks such as performance appraisals, disciplinary actions, and interviewing candidates for employment; develops work schedules; provides necessary training and coaching



    This person will be:

    • Supporting events
    • Work with vendors
    • Collaborate with team in San Diego (no travel requirements)
    • Put together/ assemble bullet points/power points/ documents for ad agency and for compliance approval
    • Work with employees on ‘Banker Profiles’ for website. Work with agency for website. No designing needed, but good to have.
    • Project management experience a plus
    • Some administrative tasks


    • Bachelor’s degree from a four-year college or university and3 or more years of related experience or a combination of education and work experience.  
      • Work related experience must consist of at least 3 years of marketing in a corporate or business setting experience, preferably in the financial services industry.   
    • Intermediate knowledge of marketing, advertising, business development and public relations management and activities.
    • Willingness to learn banking products, services, and regulations. 
    • Excellent oral, written, and interpersonal communication skills required.  Strong visual arts skills or aesthetics desired. 
    • Excellent project management and organizational skills; proven ability to create momentum and work with other members of management.
    • Experience with CRM is a plus, specifically Microsoft Dynamics.
    • Sense of urgency and ability to work in a fast-paced environment.


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